Management and Marketing
Bachelor of Business in Marketing
Why Choose Marketing at º£½ÇÆƽâ°æ?
- Integrated digital, social and mobile marketing curriculum provides an industry relevant skill-set
- Embedded industry certifications provide competitive positioning in career placement
- Student organizations, study abroad programs, professional development events, career fairs, and internships provide networking opportunities and industry experience
- The integrated program allows students to earn two degrees (bachelor's and MBA) in just five years
- Accreditation by AACSB International (The Association to Advance Collegiate Schools of Business) ensures a quality educational experience
Marketing Club
º£½ÇÆƽâ°æ's Marketing Club provides students with the opportunity to explore the practical applications of marketing management, advertising, promotion, and public relations.
Meet the Marketing Faculty
Opportunities
Darby Rumler, was a recent second generation Leatherneck and pursued her dual Bachelor's degrees in Marketing and Graphic Communication. She was an active member of the º£½ÇÆƽâ°æ Marketing Club, a student leader for the Campus Students for Christ ministry, and a Media Team member for the Crossing church. Darby is currently employed at IMEG Group, a national construction engineering and design consulting company.
"Western has given me the knowledge, hands-on skills, experiences, and resources to succeed after college. Being a leader of numerous group projects and the President of Marketing Club has taught me what it means to be a leader -and yet still be coachable, how to organize unique events, fundraisers, and execute multi-media advertising campaigns, and how to think with a more future-forward focus."
-Darby Rumler, '19
Scholarships
- CBT Distinguished Alumnus Scholarship ($2000)
- Dr. Jack P. Daniels (4 @ $1000)
- William Epperly Scholarship (1 @ $2700)
- Excellence in Business and Technology Scholarships (10 @ $2000)
- Jerry Purdum Scholarship for Business ($2000)
- Wendall Toland (1 @ $1000)
- Charlene Callison (1 @ $2000)
- Mabel L. Emory (1 @ $1300)
- James & Peppi Kenny (1 @ $700)
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